Privacy policy

OVERVIEW

This Privacy Policy describes how Pudu Ria Florist Trading (Southern) Sdn Bhd (Company Registration No. 201801036755 (1298785-M)) (“we”, “us”, or “our”) collects, uses, processes, and discloses your personal data when you visit our website prflorist.com.sg (the “Site”), register a retail or wholesale (B2B) account, subscribe to our floral services, purchase digital e-gift cards, or interact with our logistics networks across Malaysia, Singapore, and international jurisdictions.

By accessing our Site and using our services, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy and applicable data protection legislation (including the Malaysian PDPA 2010 and Singapore PDPA 2012).

 

SECTION 1 - WHAT PERSONAL INFORMATION WE COLLECT

When you interact with our platform, we collect information to provide a highly personalized and efficient e-commerce experience.

  • Account & Profile Data: Your name, corporate entity/business name (for B2B wholesale buyers), company registration documents, email address, physical billing address, local/international shipping coordinates, telephone number, and account login passwords.
  • Transaction & Billing Data: Details regarding the subscription tiers you choose, historical purchase logs, order values, e-gift card issuance records, accumulated cashback points, and store credit balances. Note: Credit card payments are securely routed via authorized third-party payment gateways (such as Stripe or FPX solutions); we do not store raw credit card details on our own servers.
  • Delivery Information: Recipient details (names, contact numbers, and delivery instructions) for floral routing across Johor, Singapore, or international freight points.
  • Device & Usage Data: IP addresses, browser types, log files, geographic location markers, cookie IDs, and tracking analytics regarding how you navigate our online floral catalog.

 

SECTION 2 - HOW WE USE YOUR INFORMATION

We process your data strictly to fulfill your transactions, streamline system operations, and legally manage our supply chain:

  • Fulfillment & Subscriptions: Processing your retail orders, commercial wholesale purchases, and executing your automatic recurring subscription billing on your designated renewal date.
  • Logistics Routing: Coordinating with cross-border fulfillment partners and local truck couriers to deliver perishable flowers locally or dispatch non-perishable floristry supplies internationally.
  • Account Optimization: Tracking your cashback balances, computing automated store credit lifespans (1 year for B2C, 6 months for B2B), and issuing automated 12-hour pre-billing email reminders.
  • Support & Communications: Handling service requests, damaged product tickets, or photo validation reviews submitted via our official WhatsApp corporate channels.
  • Marketing & Engagement: Notifying you regarding price adjustments (with 30 days’ notice), promotional sales, or specialized floral arrangements (provided you have opted-in to receive such alerts).

 

SECTION 3 - CONSENT AND THIRD-PARTY DISCLOSURES

We do not sell, rent, or trade your personal information. We only share data with essential third-party service providers who assist our core business infrastructure:

  • E-Commerce Ecosystems: Data passed natively through our e-commerce engine (such as Shopify) to host your portal accounts and secure checkout fields.
  • Payment Gateways: Standard operational handshakes to complete card billing and manage automated three-day retry attempts for failed subscription invoices.
  • Logistics & Customs Authorities: Sharing shipping labels, names, and package values with international custom houses, border officials, and regional courier fleets to clear customs taxes and execute delivery routing.
  • Legal Obligations: We may disclose data if required by law enforcement or judicial bodies in Malaysia or Singapore to comply with international trade protocols or protect legal corporate rights.

 

SECTION 4 - DATA STORAGE, SECURITY, AND RETENTION

  • Security Safeguards: We employ strict technological controls, including encrypted Secure Socket Layer (SSL) standards, to shield data transmission during checkout. Wholesale account documents are filed inside secured server clouds.
  • Perishable Data Security: Photographs sent to our customer service lines to evaluate fresh bloom quality claims are retained only as long as necessary to process store credit or replacement workflows.
  • Data Lifespans: We retain standard account variables for as long as your profile remains open or active. Store credit logs are preserved in accordance with standard corporate accounting and taxation statutes in Malaysia and Singapore.

 

SECTION 5 - COOKIES AND DIGITAL TRACKING TOOLS

Our Site utilizes "Cookies" to improve your shopping experience. Cookies keep track of what items are placed inside your shopping cart, monitor if an interactive e-gift card banner or cashback upsell is viewed, and capture pixel analytics to help us measure web page speed and load efficiency. You may configure your internet browser settings to block cookies; however, disabling them may limit your ability to process checkouts or access your personalized Account Portal.

 

SECTION 6 - YOUR DATA PROTECTION RIGHTS

Depending on your geographic location, you possess distinct legal parameters regarding your information. You have the right to:

  • Access the personal data we hold about you.
  • Request a correction of outdated records (such as changing an upcoming subscription shipping address before our strict 3-business-day cut-off window).
  • Withdraw consent for promotional or marketing emails at any time via the unsubscribe links provided.

To log a formal privacy request, update your registration entries, or voice a data concern, contact our dedicated compliance officer at hello@prflorist.com.sg.

 

SECTION 7 - AMENDMENTS TO THIS POLICY

We reserve the right to modify this Privacy Policy at any time to reflect modern legal parameters, security adaptations, or shifting logistics structures. Any updates take effect immediately upon their publication to this URL. We advise users to review this page routinely to ensure comprehensive familiarity with our data frameworks.

 

SECTION 8 - CONTACT INFORMATION

If you wish to access, correct, or delete any personal information we have recorded, please submit an official inquiry to hello@prflorist.com.sg or reach out to our physical business offices:

  • Malaysia Headquarters: Pudu Ria Florist Trading (Southern) Sdn Bhd, No 1 & 3, Jalan Permas 9/17, Bandar Baru Permas Jaya, 81750 Johor Bahru, Johor, Malaysia.
  • Singapore Operations Terminal: 528 Bukit Batok Street 51, #09-46, Singapore 650528.